Parent by Design


BE the parent you know you can be

and the parent your child needs you to be

Children are educated by what the grown-up is and not by his talk. 

― Carl Jung

picture this

Future you, standing in the hallway of the family home watching your kids close the front door behind them for the last time.

As they head off to live their own lives, what questions are running through your mind?

  • Was I the parent that I wanted to be and knew I could be?
  • Did I teach them what they need to know so they can thrive in the world?
  • Was I the parent that they needed me to be?

By then of course, it will be too late.

Your best opportunity to answer those questions is now.

Dominic Chapman



After six years of research and a whole load of trial and error, I have created this program specifically to help you to find your own answers to the above questions.

It's my mission to inspire and support you on your parenting journey, so that when that front door closing moment comes,  you'll know deep within that you actually did the best job you possibly could.

the problem; where do you start?

Not where you might think.

This is not a program full of techniques to memorise or strategies to master.

Being a great parent has got absolutely nothing to do with any of that, it has everything to do with YOU.

How you show up for your kids is the same way that you show up everywhere else; you carry who you are BEING with you wherever you go.

Your story, the one that you tell yourself about who you are, what you are capable of, and how the world works limits your potential in every aspect of your life- including how you parent.

You are shaping your children by who you are BEING, without even realising it.

But that doesn't mean that you are stuck being that person, the one who stares back at you in the mirror each morning.

Who you create yourself as tomorrow does not have to be a copy and paste version of the person you were yesterday.

To BE different however, does require a different understanding, a different way of SEEING things and a different way of BEING in the world.

Only then can you show up in a way that outperforms your story, only then can you change yours and your child's default parenting future into one that you DESIGN instead.

what this program will do for you

  • You'll go from parenting on instinct to having a structure and a plan to support you and guide you. This will keep you on track when life inevitably gets in the way! 
  • You'll know exactly what your kids need from you in any situation and how you can  provide it for them, without the need for scripts, strategies or techniques. 
  • As a result, you'll feel more confident in what you are doing, less irritable, anxious and stressed.
  • You'll feel happier, be more consistent day to day and feel more certain in the parenting you are doing.
  • You will spend some time working on the sort of parent that you want to be, as well as what is important to you about being a parent.
  • As a result you will be much more effective, you'll know where to focus your attention and energy, which battles to fight and which to let slide.

what this program will do for your kids

  • Now you know what your kids need from you they will feel feel more supported, trusted, understood, and accepted for who they are.
  • As a result, they too will be much happier, more confident and self-assured, more comfortable in expressing themselves.
  • You will also learn how to help them to develop key qualities such as resilience, growth mindset and self-compassion. 

what this program will do for your relationship with your kids

  • Based on mutual appreciation and trust, your relationship with them will be more open, loving, connected, and joyous.

other benefits of this program

Because we will be working on how you show up in the world, this will have a knock on effect in other areas of your life:

  • Your other relationships will improve too, you'll be able to translate what you learn.
  • define your parenting purpose so you are clear on the sort of parent that you really want to be
  • create a context for your parenting so that whatever situation shows up you know exactly what to do without having to learn techniques of strategies
  • show up in a way that is an expression of your true self
  • see where you are getting in your own way and how not to

My aim isn't to teach you my way, it's to help you to find yours, so rather than just parent by default, you too can Parent by Design.

When your child sees you as fully alive, you inspire them and give permission for them to do the same.

the program structure

  • 6 x 60+ minute workshops you can do at your own pace and as often as you want
  • follow-up activities and exercises so you can put into practice everything you learn
  • full support and coaching from me via a private Facebook group for 12 months
  • live Q&A with me each week inside the Facebook group
  • a workbook to deepen your learning and for you to keep as a record
  • personal 1:1 follow up  coaching call to make sure this is fully integrated into your life

The workshops will challenge your thinking and at times this may not be comfortable, but without this you will not progress or change. 

The private program Facebook group is directly facilitated by me, I am in there each and every day to support and coach you through the changes you wish to make, as well as answer any questions you have.  

my commitment to you

In the time we spend together I promise to serve you to the best of my ability. 

I'm not remotely interested in you buying this program and not fully embedding it into how you live your life, I will do my absolute best to help you with this.

This is not a turn up and watch a few workshops kind of program, this is roll your sleeves up and get stuck in, because creating a new YOU requires a bit of work.

Your commitment is to do the work required, but I promise you that on the other side of that are the answers that you are looking for.

workshop 1: how you create your reality

In this workshop you will see how your way of SEEING the world and BEING in the world creates your whole life experience. It creates you as the person you are, the parent you are, the problems you have... everything.

The life you create is limited by the story you tell yourself about who you are, what you believe you are capable of, and how you think that the world works.

Your story is the person and parent that you have ended up being.

And not only that, who you have created yourself to BE today, this limited version of who you could be is helping to create your children as well.

Understanding how you do this is the key to you writing a new and better story for yourself, one that serves you and will help you to create the person and the parent that you want to be.

I'm not here to try to convince you that I'm right or that what I say is true.

All I ask is that you try the ideas on in this program, and see how the world looks to you when you do.

Try the first workshop for free, no sign up required.

"I highly recommend this life changing course, be prepared." - JD (parent)

workshop 2: how to be the parent your child needs you to be

In this workshop you will find your own answers to the question, What sort of parent does my child need me to be?

You will learn exactly what your child needs from you and how you can provide it for them in a way that works for you. 

This knowledge will be the catalyst for a truly connected, deep and loving relationship between you.

You will also learn how you can help your child develop psychological resilience and a personal narrative that serves them as the person that they want to be too. 

So when the time comes for them to close that front door behind them, you will know for sure that you did a fantastic job, the job they needed you to do.

workshop 3: how to create the child you want

We create our kids every minute of every day, we just don't think of it in that way.

We create them with every thought we have about them, with every word we say and don't say to them, with every action we take as well as those we don't.

We create them with who we are BEING in every single one of the tens of thousands of interactions we have with them whilst they are in our care.

And because we don't realise that we create them, we do it haphazardly, without purpose or plan.

In Workshop 3 you will learn how to deliberately and purposefully create your child so that they develop the resilience, self-belief and confidence they need to express themselves fully in the world.

Parenting by Design rather than by default.

workshop 4: what sort of parent do you really want to be?

Life is a contact sport and when you get blown off course you need a compass to get you back on track.

In Workshop 4, we'll do some deep work into what's important to you about being a parent and most importantly why: your VALUES.

You will uncover and connect with the deepest parts of yourself so you can BE and ACT in a way that is consistent with who you truly are.

Your VALUES will serve as your compass for all future interactions; a reminder of what you stand for.

Getting clarity on these will allow you to focus your attention and effort on what's really important.

You'll get blown off course less, and when you do, you'll know exactly what to do to get back on track.

workshop 5: getting out of your own way

There's only one thing holding you back from being the parent you want and from living the life you want; YOU.

More accurately, it's your story.

The ideas you have about who you are and what you are capable of that obscure you true light and limit how you show up in the world.

In Workshop 5, I will help you to uncover your limiting beliefs, you will see how and where you are holding yourself back.

We do this because until you can fully own how you have created your current way of BEING, you can't access your full power to create a new one.

And because this is about creating a new you, this will have a positive knock-on effect on how you show up in other areas of your life, not just your parenting. 

workshop 6: putting it all together- parenting by design

You'll develop a way to incorporate everything you have learned so you can create the parent that you want to BE each and every day, as Carl Jung said: "You are what you do, not what you say you'll do."

You will learn how to live with a commitment to this new you, this new way of BEING that you have created.

This then is the key... for you to be the fullest expression of you.

It is your state of BEING that creates your experience of life and the results you get. 

It is the key to you being the person and the parent that you want to be. 

It is the key to you creating the life that you want,

When your child sees you as fully alive, you inspire them and give permission for them to do the same, there is no substitute for your total presence and full expression.  

ready to start?

This program is not only about seeing your world differently but inhabiting it differently.

If you want to make that kind of powerful change in your life, then I will be very happy to work with you.

How would you like to work with me? 

Individual Coaching

6 x Workshops (Lifetime Access)

Personal Activity Workbook

6 x Post Workshop Coaching Sessions (Personal 1:1)

2 x Follow Up Coaching Call (Personal 1:1)

Lifetime Facebook Group Support

Live weekly FB group Q&A

3 Months WhatsApp / Email Support

£999  individual or £1299 for a couple

Let's talk & see if this is a good fit for us both.

Group Program

6 x Workshops (Lifetime Access)

Personal Activity Workbook


1 x Follow Up Coaching Call (Personal 1:1)

12 Months Facebook Group Support

Live weekly FB group Q&A


£299 individual or £399 for a couple

Contact me for payment options.

money back


90 day guarantee

100% Money Back Guarantee

Purchase With Confidence...100% Risk Free!

If for any reason, you feel that the program isn't right for you, just let me know within 90 days and I will refund you- no questions asked.

still not sure?

  • Read the testimonials below from other parents who have taken this program.
  • Schedule a free conversation with me, I'd be happy to answer your questions.
  •  We can have a chat over WhatsApp.
  • Take the first workshop for free, that will give you a real taste for the program.

what other parents say


Earth Shattering.

This should be taught to everybody for living their life, not just for their parenting.


Kids aged 11 & 13


From the off you feel in Dominic's care. You know that he is there to support you through the changes that you want  to make. 


Kids aged 22 & 27


Amazing and awesome!

I only wish that I had taken this program 20 years ago. I've learned so much about how life works and how I can create the life I want, not just be a better parent.


Kids aged 13 and 13


What is your refund policy?

How much work is involved?

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Group Program vs Individual Coaching

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What happens after 12 months?

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