The Parent by Design Program

Transform Your Parenting in 90 Days.

Be a great parent.

Raise great kids.

Have a great relationship with them.

Hello and welcome to you.

I'm Dominic. Parent by Design is my brainchild, my baby. So, I really appreciate you being here and giving it your attention. Thank you.

This is not a typical parenting program. I have no scripts for you to learn, no techniques to master, no strategies to implement.
I am a coach, and the work I do helps people let go of their crappy, limiting story, the one that holds them back and stops them from being their true, authentic selves. I help people become more accepting, more loving, more resilient and trusting so that they can live their lives with integrity, self-compassion, and courage.
This program is one of the vehicles I use to do that.

Now, you might be thinking, 'That sounds great Dominic, but what the hell has this got to do with parenting?'

The answer is: everything.

You mostly get the how-to of parenting. You've been doing that since day 1. But, DOING is only 80% of the job. That's why it's not really working out as you hoped. It's why you aren't getting the results you want. And, it's why deep down, you know that you are capable of more.

So, what's missing?

What's missing is the 20% that makes ALL the difference. The secret sauce: YOU.
Specifically, it's how you SEE the world and who you are BEING in it. Because together these are responsible for the behaviour that is producing your results. That's why new techniques and strategies don't really work. They are attempts to modify behaviour, but it's still the same old you pulling the strings.

But when you start to show up in the world as your courageous, accepting, loving, trusting and authentic self, your whole world changes. As Wayne Dyer said:

  • In life, people don't get what they want. They get who they are.

Working on yourself is the key that transforms you from a good parent into a great one:

  • Someone who parents from their highest values, not according to the winds of circumstances.
  • Someone truly present, understanding, loving and engaged.

It's also what helps you to raise a great kid:

  • One who is honest, responsible, generous, kind, independent, and resilient.
  • Someone with the confidence and self-belief needed to thrive in this world.

It's how you create a great relationship with them too:

  • One that's open, trusting, supportive, and loving.
  • The most influential relationship they will ever have in their lives.

That's why in this program I flip the equation on its head.

We'll spend 80% of our time together focusing on the 20% that makes all the difference: inner work. You will cultivate the internal qualities and the mindset required to stand in your own truth and show up for your child as the highest version of who you know you can BE.

The remaining 20% of our work will focus on helping you to refine and shape that into how to be the parent you want to be and the parent your child needs you to be: i.e. what you DO.

So, if you are looking for some quick-fix techniques, then this is not the program for you. If, however, you are open to a life-changing experience that will have a profound impact on you and your family, then please read on- you are in the right place.

With love, Dominic.

PS: The best way to see exactly how this program will work for you is to experience it. Click here to take the 1st workshop for free. Or, continue reading- you'll get another chance to access the workshop in a sec.

Earth Shattering.

This should be taught to everybody for living their life, not just for their parenting.


I highly recommend this life-changing course.
Be prepared.


is this program for you?

First, I'd like to reassure you by saying that whether you've got a screaming toddler or a moody, unresponsive teen, this program is for you. If you are about to pull your hair out with frustration, or you simply want to be a better parent, this program is for you too.

I teach core principles and understanding, not tactics. I'll help you to remove the layers that hold you back, that stop you from being who you really are. This is why this program has helped different parents at different stages, all going through very different parenting experiences. In fact, it's not really a parenting program. It's a way of seeing your world differently and inhabiting it differently, with an emphasis and focus on parenting.

what it will do for you

I've created this program as a way for you to re-discover yourself. I'm not here to teach you my way. My mission is to help you find yours. In practical parenting terms, this means that:

  • You will have absolute clarity on the sort of parent you want to be and the parent your kids need you to be, and how you can show up as that person each day.
  • You will know exactly what to do to prepare your kids to thrive in school and their life beyond.
  • You will worry less about what others think as you begin to listen to and trust yourself more.
  • You will have a newfound sense of certainty and the confidence that comes with knowing that you are doing the right thing for yourself and for your kids.
  • You'll spend less time feeling anxious, worried and stressed and more time being the loving, understanding, supportive, accepting parent/person you know you really are.

what it will it do for your kids

Unfortunately, good grades and a decent CV do not guarantee a happy and successful life. If you want your child to thrive, they are going to need these qualities too:

  • psychological strength and flexibility
  • emotional intelligence
  • the confidence to express themselves 
  • resilience- bravery, courage, self-regulation, hope, enthusiasm
  • positive attitude and growth mindset

My question to you is: What is your plan to teach your kids these?

99.9% of the parents I speak to don't have an actual plan in place either.  
In Parent by Design, I will show you how to devise your own plan. One that helps to create the conditions that will support the psychological and emotional development of your child.
You will also learn how to help them learn and develop the key qualities they'll need for success too. (see Workshops 2 & 3 below) 

Your teachings seem to unlock something within. It has transformed my relationships with my children and my family in a positive way."


how it works

Over six workshops I'll teach you the exact process I use day in and day out to parent my kids (13 year-old twins). A process that I have honed and stress-tested over the last 18 months.

You'll get lifetime access to the workshops and they are packed with lessons, tools, exercises, activities and challenges. Complete them at your own pace with 100% support from me via a private Facebook group. There is also an accompanying workbook (downloadable pdf) that contains everything you need to complete your journey.

how I support you

The private Facebook group is the heartbeat of the program: it's where we do the most important work. It's how I help and support you to put everything you learn into practice.
I am there every day to answer your questions, offer tips, personalised advice, guidance and motivation: I'm in the trenches with you.
I host live Q&A calls every week so you can engage with me 1:1 on any issue you have. These calls are recorded so you won't miss a thing.

Parent by Design isn't about being perfect; I still make mistakes, so will you. The difference is, you will know how to get back on track when this happens. And if you do get stuck, I am here to help. You will also benefit from the experiences and support of other parents in the group as we walk this path.

Also, I'm a bit of a nerd for this kind of stuff, I never stop reading and researching. I share anything I learn that helps us all be better parents and better human beings.

Thank you for putting time into a life you have never met!! 

This really is a gift that I will carry with me forever.


my commitment to you

In the time we spend together, I promise to serve you to the very best of my ability.  

I am not remotely interested in you buying this program and then not fully embedding it into how you live your life. In fact, if you don't manage to do this, I will refund your money.

A conceptual understanding is one thing, putting knowledge to use in the real word is another. This is why I offer 12 months of support. I will do my utmost to help you, guide you and coach you through the changes you want to make, as well as any tricky situations that crop up.
We will also have some fun along the way.

your commitment

Parent by Design is not a turn-up-and-watch-a-few-videos kind of program. Creating a new YOU requires a bit of work. It's not difficult work, but it is different. As one client said:

"I cannot tell you how wonderful these teachings have become to me. Initially, I felt overwhelmed at the “presumed” amount of work it takes to change your thinking however, I have found myself getting very excited at the challenge to push myself beyond my original thinking (layered on by past experiences and input). 

Your only commitment is to YOU and the sort of parent you want to BE. I promise you that on the other side of that commitment are the answers you are looking for.

what next?

You've made it to here, which means it's likely that your heart has already decided that this is for you. But the best way to back your intuition up is an actual experience of the program.
So, why not take Workshop 1 for free?

I like to do the first workshop in person, so you get to see what it's like to work with me, and I can begin by helping you resolve the issue you came here with.

You won't be sold anything, I promise you that. If you decide to buy this program, we will be working together. I want to start that relationship by serving you as best as I possibly can, and by earning your trust.

take the 1st workshop for FREE

You will be taken to my online diary, please choose a time that works for you.

more info this way

get in touch

If you would like to talk to me about any aspect of this program (or parenting) then please get in touch. Whether you buy Parent by Design or not, I'll be happy to help.

WhatsApp / Email / Fb messenger

    the workshops

    workshop 1: how you create your parenting reality

    You might think this is an odd place to start a parenting program from, and you'd be right. But understanding how you create your reality is the key to BEING a better everything in life, not just a better parent. One of the revelations that I've had over the last 18 months is that life isn't something that happens to you- it comes from you; you create it.

    Once you can see that it's your conditioned thinking patterns that are creating your world, you can start to be free of them in order to create a different life for yourself. As Anthony de Mello said:

    • Don't ask the world to change. You change first, and when you change, it will change. 

    This program is not about 'fixing' any specific problem you have. You will learn how you create your problems instead. This distinction alone is life-changing. 

    You will learn two powerful tools that help you see through to the TRUTH of any life situation or challenge. As a result, any problems you think you have will cease to be a problem, or you will see ways to move forward that just weren't available to you before.

    workshop 2: how to be the parent your child needs you to be

    If you were to write down a list of parenting life, it might go something like this: wash, cook, clean, give them money, nag them to tidy their room/do chores/spend less time on screens, be a taxi service for social activities and extracurricular activities, encourage/bribe them to do well at school, consequences and sanctions when they don't behave how we want etc.

    Now, if we were to ask our kids to write down what they actually need from us it would be a very different list:

    • ACCEPT me for who I am, don't try and change me, or wish that I were different.
    • Take the time to UNDERSTAND me, my world, my interests, what I think, listen to me as a human, not just as a parent.
    • LOVE me unconditionally. Sure, I might not behave as you want sometimes, but that shouldn't diminish your love for me. It's your job to see beyond my behaviour.
    • TRUST me. Allow me to make my own mistakes. Trust that I have my own path, that I'll get it right in my own way and in my own time.
    • BELIEVE in me, especially when I don't believe in myself.
    • SUPPORT me, be my biggest fan, be in my corner, have my back.

    I call these the Six Pillars of Parenting, and in Workshop 2, we'll explore what they mean for you. You'll learn how to use these pillars as a lens through which you see your child and the world. I will also show you how to embody them each day and in every situation. 

    This is one of the key elements to you BEING the parent that your child needs you to BE.

    These 6 Pillars are the catalyst for a truly connected, deep and loving relationship between you. And just as importantly, they provide the firm foundation needed to help your child develop into a psychologically robust and emotionally resilient human being.

    workshop 3: how to create the child you want

    We play an enormous role in the sort of person our kids become. In fact, we help create our children with each interaction we have with them. Literally hundreds of thousands of touchpoints over the years.

    The problem is, when you look at your child, you don't actually see them. When you listen to your child, you don't actually hear them. Instead, what you see and hear is the sum total of your opinions about them. Your past interactions, your beliefs about who they are and what they are capable of, act as a filter. 

    You don't see and hear your child as they are. You see and hear them as who you have already decided them to be. Great parenting is about seeing past the limitations you have imposed to the true potential that lies beneath.

    Given that you have this power and responsibility, what sort of child do you want to help create? What qualities and values would you like them to have? Who would you like them to be?

    I'll show you how to use the science of character strengths with your child so that they develop the capacity to express themselves as the 24 strengths listed below.

    workshop 4: what sort of parent do you really want to be?

    One of the fascinating revelations you'll get from this particular workshop is just how much of your parenting choices are influenced by other factors. Here are just some of them:

    • How your parenting reflects on you.
    • Wanting to be 'right'.
    • What your parents, family, friends, or fellow parents might think.
    • How your past experiences have impacted you.
    • The way you think the world works.
    • How you were raised.
    • Whether you are predisposed to act from trust or fear.
    • Who you think your child is and what you think they are capable of.

    In this workshop, you will get to the heart of what's important to YOU about being a parent: your VALUES. Connecting with the deepest parts of you gives you the freedom to BE and ACT in a way that is a reflection of who you truly are. You'll be able to access your inner wisdom to help guide you through any parenting challenge.

    Your VALUES will serve as your compass for all future interactions; a reminder to you of everything you stand for. Getting clarity on these will allow you to focus your attention and effort on what's important. You'll know which battles to fight and which to let go of. You'll get blown off course less, and you'll have the toolkit to help you get back on track when you do.

    Because values are so important, Workshop 4 is where you do the most actual work. Here's one of mine. It's an example of the deep work we do in this workshop.

    one of my values

    workshop 5: getting out of your own way

    There's only one thing holding you back from being the parent you want to be: YOU. More accurately, it's your story: the ideas you have about who you are, what you are capable of and the way you think the world works. Your story obscures the real you and limits how you show up in the world. It limits your self-expression and it limits the results you get.

    In workshop 5 we spend some time uncovering your limiting beliefs, so you can see how and where you are holding yourself back. This is important. Until you can fully own how you have created your current way of BEING, you can't access your full power to create a new one.

    There is an additional benefit here too, our kids don't learn from what we say, they learn from who we are. When you drop your story in service of the person and parent that you want to BE, you help and inspire your child to write a better story for themselves too.

    workshop 6: putting it all together- parenting by design

    There's no point learning all this stuff if you don't put it into practice. In fact, if you don't put it into practice, we will have failed. As Carl Jung said:

    • You are what you do, not what you say you'll do.

    And, although you will have been practising and implementing as you go, this workshop is where you will learn how to incorporate everything you have learned into a daily practice. This is about living as a commitment to this new you, this new way of BEING in the world and SEEING the world that you have created.

    parent by design

    are you ready to start this adventure?

    If you want to and are willing to make these powerful changes in your life, then I will be very happy to work with you. How would you like to work with me? 

    Individual Coaching

    6 x Workshops (1:1 )

    Personal Workbook

    6 x Post Workshop Coaching Sessions (1:1)

    2 x Program Follow Up Coaching Calls (1:1)

    Lifetime Facebook Group Support

    Live weekly FB group Q&A

    3 Months WhatsApp / Email Support

    Recording & transcripts of all Workshops & Coaching calls 

    £3000 individual / £3600 couple

    £999 individual / £1299 couple 

    price applies up to Jan 1 2022

    Let's talk & see if this is a good fit for us both.

    Group Program

    6 x Workshops (Lifetime Access)

    Personal Workbook


    1 x Program Follow Up Coaching Call (1:1)

    12 Months Facebook Group Support

    Live weekly FB group Q&A




    £750 individual / £900 couple

    £299 individual / £399 couple

    price applies up to Jan 1 2022

    Contact me to discuss payment options.

    I am 100% confident that Parent by Design will be an immensely valuable and transformative experience for you and your family.
    Still, I want you to be absolutely sure it is the right fit for you. Take 90 DAYS to check out the program. If for any reason you decide it is not for you, just let me know, and I will refund you immediately- no questions asked.


    money back


    90 day guarantee

    get in touch

    If you would like to talk to me about any aspect of this program (or parenting) then please get in touch. Whether you buy Parent by Design or not, I'll be happy to help.

    WhatsApp / Email / Fb messenger

    join my Facebook group

    Not the one attached to the program.

    It's another private group where I share ideas from and related to the program. You'll get a feel for what Parenting by Design is all about.



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